Getting your contact information from your website into your CRM is crucial for all businesses. It needs to be seamless, efficient, avoiding any copying and pasting. However, you also need to ensure that your contact form is on brand, responsive and adds value to your website.
In BriteBiz, we automatically bring in lead information from your website using web-to-lead forms that you create in BriteBiz, specifically for your business. CRM companies generally use one of two technologies to do this, a HTML form, or an embed iframe form. Using a dedicated HTML web-to-contact form instead of an iframe HTML form is generally preferred for several reasons.
These are the eight main reasons why HTML forms are better than iframe forms.
1. Branding and Styling
- HTML Form: A web-to-contact form is directly integrated into your page's HTML, allowing you to apply custom CSS to match your brand's look and feel seamlessly. ✅
- Iframe Form: Since an iframe loads content from another source, styling options are not possible and the form does not fit with your brand on your website. ❌
2. Performance and Loading Speed
- HTML Form: HTML forms are part of the main document and load along with the rest of your page, resulting in better performance and user experience. ✅
- Iframe Form: Iframes load as a separate resource, adding latency. You have no control of the load speed. If the source server is slow or experiences issues, the iframe form will take longer to appear. ❌
3. Responsiveness
- HTML Form: You can fully control the responsiveness of your form, making it adaptable to various screen sizes and devices. ✅
- Iframe Form: Responsiveness is harder to achieve because the iframe content is separate, and dynamic resizing must be handled with complex scripts or workarounds. ❌
4. Accessibility
- HTML Form: It’s easier to ensure accessibility standards (e.g., ARIA roles, proper labeling, and keyboard navigation) are met when the form is part of the main page. ✅
- Iframe Form: Accessibility is more challenging, as the content inside the iframe might not integrate well with screen readers or other assistive technologies. ❌
5. SEO and Analytics
- HTML Form: HTML forms are part of your page's source code, making them fully indexable by search engines and easier to track using analytics tools - so improving your SEO ranking. ✅
- Iframe Form: The content in an iframe is treated as an external resource, making it difficult for search engines to crawl or for you to analyze user interactions within the form. ❌
6. Security and Trust
- HTML Form: Users often feel more secure when interacting with forms that are clearly part of your website, as they trust the domain. ✅
- Iframe Form: An iframe form loading from a different domain may make users suspicious about data security, especially if the external source URL looks untrusted. ❌
7. Customization and Integration
- HTML Form: You have complete control over adding custom validation, JavaScript interactions, and API integrations to other services. ✅
- Iframe Form: Customization is restricted because you cannot easily modify the content of the iframe. ❌
8. Debugging and Maintenance
- HTML Form: Debugging issues with a HTML form is straightforward since it’s part of your website’s codebase. ✅
- Iframe Form: Debugging iframe content is more complex because it’s isolated from your main page, and must be worked on by the third party that is hosting the iframe. ❌
There are several differences between a HTML form and iFrame form. Also, as you can create multiple different contact form yourself directly in BriteBiz, you can update them as often as you want by yourself, without having to rely on a third party.
Conclusion
HTML web-to-contact forms are generally preferred over iframe forms because they provide better branding, speed, responsiveness, accessibility, SEO, and customization. In BriteBiz, we use HTML forms for all members, you can create as many forms as you want.
Want to try BriteBiz today, contact us today for a demo or free trial.
