What Makes a Great Wedding Planner?

Events . 3 min

July 5, 2024

Podcast Guest

Helena Simmons

Senior Business Consultant

What Makes a Great Wedding Planner? 

In the busy and ever-changing world of wedding and event planning, orchestrating memorable experiences requires more than just creativity and flair. It demands a unique blend of skills, traits, and a passion for turning dreams into reality. From elegant weddings to corporate galas, every successful event is a testament to the meticulous planning and execution behind the scenes. But what truly sets apart the exceptional event planners from the rest?

1. Experienced

This may be controversial, but the best event planners often start by organizing family birthdays, school or college events, or even dinner parties. Their passion, love of events, and creating began somewhere. Event planners need a comprehensive understanding of all aspects of a successful event, from bartending to signage design. 

Embrace roles that will expand your knowledge and experience. Continuously seek learning opportunities and hands-on experience in your field. Begin with entry-level positions or ask to shadow seasoned professionals whenever possible. Engage with trusted colleagues and vendors, asking questions to deepen your expertise. Strive to become well-versed in all related areas, as practical knowledge and experience will significantly enhance what you offer and how you approach planning. 

2. Organised

Successful event planners are masters of organization. They create detailed timelines, checklists, and schedules to ensure that every aspect of the event is meticulously planned, executed runs smoothly. From booking venues and securing permits to coordinating with vendors and managing logistics, they keep everything running smoothly. They anticipate all variables and their organizational skills always have a ready Plan B, or even C. 

* See our blog on tips to becoming more organised - Link*

3. Fantastic Communicator

From initial consultations to liaising with many vendors right up to post-event debriefings, strong communication skills facilitate smooth collaboration and ensure that everyone involved is on the same page to deliver that wow event with an overjoyed client. Great communication is a practiced art to the point it will be second nature to you and part of your signature style. But some quick ways to improve your communication and start practicing are ;

Active listening - Be focused and Attentive, Be empathetic and understanding, and Provide and Seek feedback and clarification. 

Practice Clear and Concise Expression - Organize your thoughts in advance of a call or meeting, Use simple language, avoid jargon, and be polite and professional whilst ensuring you are direct and specific. 

Non-Verbal Communication - Be mindful of your body language, Pay attention to your tone of voice and lastly the all-important Facial Expressions, ensure they align with the moment & the message you are trying to convey.

4. Natural Problem Solver

 Despite meticulous planning, unexpected challenges can arise during events. Successful event planners excel at thinking on their feet and finding quick and effective solutions to any issues that may arise. Whether it's resolving scheduling conflicts, addressing technical difficulties, or managing unforeseen emergencies, their problem-solving abilities ensure that the event continues without a hitch. 

Tips to improve this skill ensure you hold post-event debriefs so you learn from each event no matter how experienced, Survey your clients, Keep digital notes and records throughout the planning so you can easily refer back, ask for help, and advice, practice regular effective communication with all involved so you can see issues early and don't be afraid to take risks. Thinking outside of the box is most definitely required for weddings and events.

Finally remember each client, vendor, or venue likely has stresses outside of you, Try to have a part of the solution, team approach. 

5. Attention to Detail

Event planning requires a keen eye for detail. Whether it's ensuring that dietary preferences are accommodated for catering, double-checking audiovisual equipment setup, or noticing seating mistake just before dinner service,  nothing is overlooked. 

Attention to detail helps prevent mistakes and ensures a flawless execution of the event. 

To improve this crucial skill try focusing on these areas ;

  • Allow more time than you need
  • Prioritize Tasks
  • Create a digital checklists
  • Allocate time for all steps & minimize distractions on the day
  • Develop a Routine
  • Take mental & physical breaks. 

And our Top 2 Final Tips  - 

  • Double, even triple check your work
  • Use Technology. 

6. Creativity

Creativity sets successful event planners apart. They have the ability to transform and elevate a client's vision into a unique and memorable event experience. Whether it's brainstorming innovative themes, designing captivating decor, or curating engaging entertainment options, creativity adds excitement and originality to every event.

Creativity isn't exclusive to a type and isn't solely about talent. It's a skill that is honed and practiced much like that pro footballer or a seemingly born leader. 

Anyone can learn and develop, regardless of their natural abilities.

Cultivate Curiosity: Ask questions to uncover new insights and ideas.

Stay Informed: Keep up with the latest trends and advancements in various fields to broaden your thinking.

Journal: Maintain a journal to reflect on your thoughts.

Embrace Diverse Experiences: Engage in varied activities to gain new perspectives.

Join Creative Communities: Participate in groups or forums, both in-person and online, where creative ideas are shared.

Set Aside Time for Creativity: Schedule time for creative activities like mind mapping and brainstorming.

Down Time: Allow your mind to rest and recharge, fostering the generation of fresh ideas.

Experiment and Take Risks: Try new approaches and learn from your experiences.

Conclusion

A skilled wedding planner combines innate abilities with honed expertise. While we've outlined essential elements, the cornerstone is a sincere affection for people and a deep passion for orchestrating weddings that leave a lasting sense of pride in their contribution to the celebration.

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